If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered. Of the 43% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Kik Messenger in the United States. messenger users had heard about Kik Messenger in the media, on social media, or in advertising over the past three months. What's the buzz around Kik Messenger in the United States? On the other hand, if you already have an account, simply touch 'Log In' and provide your details. ![]() On the New Account screen, fill in your personal information in the appropriate boxes, then touch 'Register' to open your account. ![]() Set in relation to the 6% usage share of the brand, this means that 67% of their users show loyalty to the brand. Start by opening Kik on your mobile device. How loyal are the users of Kik Messenger?Īround 4% of messenger users in the United States say they are likely to use Kik Messenger again. That means, of the 43% who know the brand, 14% use them. What is the usage share of Kik Messenger in the United States?Īll in all, 6% of messenger users in the United States use Kik Messenger. respondents who know Kik Messenger, 21% of people like the brand. However, in actuality, among the 43% of U.S. messenger users say they like Kik Messenger. The first version of the Kik Messenger app was released in October 2010, and had one million registered users within 15 days. Kik was founded by students from the University of Waterloo in 2009. How popular is Kik Messenger in the United States? If you want to download Kik Messenger, make sure you get it from the Apple App Store, or the Google Play Store. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. When it comes to messenger users, brand awareness of Kik Messenger is at 43% in the United States. The company plans to use the investment to double its 100-person team over the next year.Īn active startup investor, Tencent also participated in Snapchat’s $80 million Series B round of funding.How high is the brand awareness of Kik Messenger in the United States? Kik previously raised $70.5 million in venture funding. “If you ask people why they use Kik, the number one answer, and there is no number two answer, is that it’s what their friends use,” he says. Now, Livingston says, Kik can thrive because of its network effects. But Kik broke in because it allowed people without a phone number, namely teens using iPod Touch devices on Wifi connections, to send messages. WeChat and other popular messaging apps, including like Line and WhatsApp, have failed to break into the American market because there is no demand for free SMS messages - they’re already free or very inexpensive, thanks in part to Apple’s iMessage. Kik’s plan to become the “WeChat of the West” now includes an informal partnership with the actual WeChat. Livingston says more “official accounts” are added to WeChat every day in China than there are websites being created to the Internet. This model follows that of Kik’s new partner, WeChat. So far 16 million users have chatted with 80 branded accounts. Brands have accounts on Kik which interact with users they can pay Kik to promote their accounts. Users can earn “Kik Points” by watching ads or interacting with brands, which they use to buy on digital stickers. Kik has only begun to monetize its users, which consist mostly of teenagers in the U.S., through advertising and digital currency. Other partners would take a short term view.” ![]() “We don’t want to just build a chat app, it’s the whole chat ecosystem. “Financially, they could afford patience,” he said. Further, he appreciated Tencent’s long-term view. “It would let us stay independent and stay hungry,” he says. It helped that Tencent was open to an investment rather than an outright acquisition. “They, more than anyone in the world, have accomplished in that market what we want to accomplish here in the US,” he said. He landed on Tencent, because he wants to mimic the company’s success with WeChat. Kik CEO Ted Livingston says he made a list of every single company that Kik could potentially partner with, either through a sale or an investment, and imagined the best-case one-year scenario of each. ![]() The company does not disclose how many of those users are active.Įarlier this year, Kik hired Qatalyst Partners to explore strategic options, including a potential sale. Kik has 240 million registered million users. The company aspires to imitate the success of Asian messaging app companies like WeChat and KakaoTalk, which have become massive hubs for everything from commerce to media. Kik has been a quiet but formidable competitor in the messaging wars, as Snapchat moves into media with its Discover platform and Facebook’s Messenger app expands its capabilities to include customer service.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |